An Image For The Moment

An Image For The Moment
An Image For The Moment - Kjosfossen - dedicated to Matt, a friend

Monday, 20 September 2010

ASDA - Greens and Reds

Since our middle years in Gravesend when ASDA was very much second fiddle to Sainsburys, the chain has matured into something quite different. Whatever ones natural aversion to green fleeces, those who wear them are well trained in customer service and they now sell some very good food. We have recently bought and consumed some excellent products from ready meals to individual white chocolate and raspberry cheesecake. Where they fail though is in service to themselves. I check fastidiously each bill mainly to make sure that the special offers have been properly processed. The number of times I have had to go to the customer service desk for rectifications is countless. This is costing them money to the extent that it is advantageous to me that they make such frequent mistakes. Each time I am overcharged, I get a refund of the difference plus £2 on a gift card - that is expensive. Today on a mistake with bread rolls, I got a FULL refund and the £2. If I were the manager I would be concerned; if I were his/her manager I'd be booking a conversation. This is a simple matter of process management. Products should never reach the shelves without audited assurance that the correct information is in the computer driving the tills. I have learned that the floor team changing the shelf-edge tickets works slightly out of synch with the upstairs team managing the data. This is exacerbated especially on Mondays - price change day. If I were them I'd fix this. In the meantime, I keep collecting the gift cards.

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